NEED: expansion of direct contact channels with customers.
DUNED’s core business is Data Lake, customer engagement and marketing automation.
DUNED’s e-commerce customers see 25-30% engagement through traditional channels such as email.
PROJECT: DUNED explored WhatsApp as an additional point of contact and used Amazon Pinpoint because it supports custom channel integration with WhatsApp’s Business API via MessageBird by creating customer segments of our data from an AWS Data Lake.
Thanks to Amazon Pinpoint campaigns and the capabilities of custom channels,
we were able to increase engagement with WhatsApp communications to 90%.